about.
By T Style is a diversified consumer goods company built on three strategic pillars: Tasty, Trading, and Trendy. Each "T" represents a core business unit that reflects our mission to deliver quality, creativity, and value across a broad range of markets - from health-conscious pet owners to global licensors and everyday consumers.
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Tasty – Premium Pet Food Brand
Our Tasty Business Unit is committed to producing high-quality, natural pet treats using clean, responsibly sourced ingredients from the Rocky Mountain region, with all manufacturing proudly based in Colorado. We specialize in single-ingredient dehydrated organ meats such as beef and bison heart, liver, lung, tripe, tendon sticks, steer bully sticks, and jumbo bully sticks. Our products are trusted by pet parents across the United States, our treats support animal health through simplicity and purity. We are also expanding into the cat treat market, using sustainably sourced fish from Alaska, further reinforcing our dedication to clean nutrition and animal wellness.
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Trading – Consumer Goods Wholesale
Under the Trading Business Unit, By T Style operates as a wholesale distributor of fast-moving consumer goods across a variety of categories. We collaborate with a carefully selected network of manufacturers and brand partners to deliver trend-driven and high-demand products at scale. With deep experience in major eCommerce platforms and retail distribution, we serve hundreds of millions of customers nationwide, enabling them to stay ahead of trends and efficiently meet market demands.
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Trendy – Licensing & Lifestyle Products
Our Trendy Business Unit focuses on the development of licensed products and lifestyle goods. Our portfolio includes plush toys, collectible figures, apparel, underwear, shoes, cosmetics, and accessories, with a particular emphasis on children and teens. We proudly partner with leading U.S.-based global licensing companies to transform beloved characters and entertainment properties into successful consumer products. Our dedicated manufacturing partner factories across Asia - enable us to deliver high-quality and scalable production that meets global safety and compliance standards.
In addition to licensed products, we are proud to introduce our in-house brand, JeJe Studio, a contemporary lifestyle label under the Trendy Business Unit umbrella. JeJe Studio offers stylish, thoughtfully designed garments and accessories for men, women, and pets, reflecting our vision of fashion that connects people with their pets. From men’s and women’s apparel to pet garments, coordinated accessories, and lifestyle goods, JeJe Studio blends modern aesthetics with comfort, quality, and everyday functionality.
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At By T Style, our cross-functional expertise and entrepreneurial spirit fuel innovation across all areas of our business. Whether we are crafting a nutritious treat, launching the next trending product, or bringing beloved characters to life, we are committed to delivering with quality, care, and style.
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